About

Passionate About Real Estate

Hi. I’m Diana Cape. I have enjoyed an eclectic 25+ year career that has provided a variety of experiences from politics to real estate, and from public relations and advertising to marketing and sales. It’s that generalist mix, having worked on both the account service and creative sides while in an agency, as well as in the corporate world, that serves me well now that I have dedicated my work to the role I love most, digital marketing for real estate digital.

I have had an interest in real estate since I was a kid. First I wanted to be an architect. Then I realized I really couldn’t draw. Next, I wanted to be an interior designer, but that issue with drawing came up again. A degree in Geography with a focus on Urban Planning came next.

Real estate experience

My career has touched real estate from many angles. First as an account executive with a major shopping centre developer, then as a copywriter for Canada’s most experienced real estate marketing firm. Next as a sales and marketing executive for two top retirement living developers and finally as a sales rep for an Internet-based residential real estate referral company. I’ve also invested in real estate multiple times, renovated from the ground up (including a historical building) and I’ve been a landlord. Real estate excites me, whether I am creating ads for a great pocket listing, creating a well-planned website for the next top-ranked agent, or writing an article that makes a prospective client dream about their ideal property.

To strengthen my expertise in the field I received a certificate in Digital Communications from Mount Royal University so I could better serve my clients with detailed web content curation, and web and social media analytics.

Ensure your web copy and social media keep your clients engaged

If you’ve compared your website or social media to your competitors and noticed there is something lacking, I’m here to help. Let’s make sure your communication stands out as a comprehensive, information filled source that will attract and engage the clients you are looking for.

Contact me and let’s get started!

P.S. More detail on services offered can be found here. Agent bios, website content creation, property brochures and more!

What can I say? The website looks great! It’s just what we needed!

And your support on social media really helps. I’m so busy I don’t have the time to add those “extras”. Thanks for catching those spelling errors too.  - Sheryl T. -

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