The Value of Clear Website Content
While the most important work you do is face-to-face with your clients, your real estate website is a critical asset to your business. 90% of all real estate transactions begin online when the home-buyer starts their search. They look at a home they like, then click on your website link to find out more about the home, who you are, what you do and how people can work with you. When they check your real estate website what do they see?
It’s all about them and not you!
If someone visits your site for the first time, will they want to stay? According to Google, you have 6 seconds to convince them. Readers come to your site looking for information. Rarely will it be to learn more about you, it will likely be to learn more about the home you have listed. Is the listing easy to find? Are the pictures professionally taken? Is the property description enticing enough to make them want to see it in person?
Readers often have questions or concerns about the home buying process. While they are visiting you want to make it clear that your site is a helpful information source, answering most of their concerns and demonstrating that you are the agent they can trust to walk them through the process with confidence, keeping their best interests top of mind.
You want to ensure your Home Page quickly guides the reader through your site, your About Us describes the skills you offer to make the real estate process as painless as possible, and your Blog offers content they will want to share with their friends.
There is strategy involved to spark that interest. Natural keywords that are used in searches need to be woven into your content to attract more visitors. This is vital for search engine optimization (SEO). I can work with you to compose short, attention-grabbing paragraphs incorporating those keywords, which will help to raise the possibility of your site being found organically.
If you’ve looked at your site and know there is room for improvement or your Google analytics is telling you that visitors are leaving as soon as they arrive, contact me and we can start planning an upgrade. Here’s a sample.
Website content writing includes:
- Home page
- About us page
- Blog page
- Services page
- Testimonials page
- Contact page